Heather Oxsen

During my Junior Studio course, my class was tasked with redesigning a well-known brand to fit the aesthetic of a Whole Foods product. I chose Arizona Iced Tea, morphing the bright and recognizable patterns into more organic and calming illustrations. In terms of content, I was inspired by retro postcards and travel posters that highlight western landscapes. 

I build out three organic flavor choices, as well as a line of at-home tea bags. I wanted my designs to feel like a healthier alternative to the original tea, while still being visually eye-catching to the consumer.