Heather Oxsen

This project focused on the branding for a hypothetical resort located on Winter Island, a location right outside the center of Salem, MA. While partnering with the Interior Architecture students, the graphic design students took charge of the restaurant brand identity that would be found inside the resort. The brand identity process included logo and super graphic design, color scheme choice, slogan, and marketing mock-ups for possible merchandise.

Once we had a solidified identity, we placed our logos and branding into mock-ups to show our clients a visualization of our designs in a real-world setting. We also created a super graphic that could be placed within the restaurant's space to compliment the mood and ideas behind the identity. The Fork & Forage identity would add a unique, healthy, and natural restaurant experience that is currently missing from the Salem area, which is why this brand would draw locals as well as tourists
to this resort.

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*Original restaurant renderings created by Cora Shearer in IA201*